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New SLS Logo Annoucement

New Year. New Chapter. New Logo.

On January 4, 2023, we will be launching our new logo and brand identity for Superior Loan Servicing. Over the past 14 years, our business has evolved and expanded. The new look marks a new chapter for our company, as we embark upon the next stage of our journey.

As a leading loan servicer for the private lending industry, we are constantly in pursuit to improve our processes and services in order to better serve our clients. Our new logo represents this commitment to innovation and service excellence. We have distilled the essence of our brand into a fresh new look that embraces the legacy of our past, while building on the foundation of our present. As the page turns to this new chapter of Superior Loan Servicing, we’ll continue to serve the private lending industry with solutions that truly make a difference. By polishing our logo and style guide, we hope to reflect the investment that we have placed in people and technology.

Over the next few weeks and months, we will be updating our website, forms, social media, documents, booths, etc. with the new logo and brand style guide. We realize that changing a logo is a process that can take various steps and may take some time, but that transition will not change the nature of our operations nor will it affect the high level of service our clients and borrowers have come to expect.

We are proud to unveil our new logo and look forward to continuing to serve as a trusted partner for our clients for many years to come. An amazing future stretches before us, and we are grateful that you will be on the journey with us.

If you have any questions regarding our brand refresh please reach out to Ryan Jesena at rjesena@superiorloanservicing.com